Magic Links

Launched to eCellar on February 10, 2020

Now, with eCellar Campaign Manager, your customers can reach the point of action in one click!

Magic Links create a one-click environment that allows your customers automatically log in to their account from email campaigns that you create. The options include direct links to manage account details, join or edit a club subscription, make allocation or club ReMix purchases, or book a reservation, or land on a specifically designated page on your winery web site; all without having to recall a password or click through a number of screens.

A few important characteristics of Magic Links:

They do NOT work in preview mode when testing your campaign - you need to launch an actual test email campaign to verify that your Magic Links are correctly configured for the desired use.
They EXPIRE when either of these cases are reached first:
- Clicked up to 5 times
- 30 days from the campaign run date

How to create and use Magic Links

Location in ACP Menu: Content -> DW Magic Links

Note: You must have permissions to Content and Campaigns to access this feature!

Setting up a new Magic Link:

To create a new Magic Link, click Add Magic Link in the upper right hand corner and complete the form. Please note that all fields are required unless otherwise noted.

Name the link - This will be visible in your email, but can be edited once loaded in the email body.
Choose the Target - This is where the customer will land on your web site after being automatically logged in.

Magic Link Targets -

1: Abandoned Cart
With the click of this link customers are presented a link to rehydrate the cart they abandoned, and presented for checkout.
2: Add-To-Cart
When consumers click on this link they will be automatically logged into the website AND specific products and quantities will be added to their cart, showing them the View Cart with the entire cart's contents.
To build the link: Chose Target: Add To Cart, name the link as desired, then add the product(s) and quantity > SAVE
3: Anywhere
Customers will be taken to a very specific & custom location on your winery website: Featured product, Library Wines, wines only available to Wine Club members, etc..; To build the link: From the page you wish to deposit the customer on your web site, copy a portion of the URL and paste it into the Data field of the Magic Link.; If the link is entered incorrectly this window will appear. Click Continue. The link will likely auto-correct to the path beginning with a forward slash. If not, confirm the URL information has been copied accurately.; If needed, you can confirm link path by clicking on the hyperlinked Magic Link name from the Magic Link list (in this case "New Vintage").

4: Book a Reservation
Customers will be taken to the Booking Agent page on your web site, with their account information already associated.
A specific Booking Agent must be designated. See this article regarding Booking Agents.
The number of guests and date can also be designated. These will appear, but the customer will be able to make changes on the landing page.
5: Create a Remix Order
Choose the Remix Event (optional). If one is chosen that will be the landing with no other remix order options.
If no Remix Event is chosen AND the customer has one or more available, all active remixes will be visible, allowing customers to customize all active / current Remix events.
6: Declined Credit Card
Customers will land in their personal 'My Account' page on your web site and see this notice indicating declined order(s) to resolve.
They have two hyperlinked options to click and make updates.; o Upon clicking either, customers will see this view in which they can choose the order(s) and update the payment method.
7: Edit a Club Subscription
The customer will be shown the shipping address and the credit card information (last 4 digits) for update, and can add shipping addresses and/or credit card information.
8: Join a Club
Account information will be visible for confirmation or edit or will be requested.
It will list all available subscription types, but automatically select the tier that is specified in the magic link setup.
9: My Account
With the click of this link customers land on their main account page. If there is an active allocation or Club remix, those are
10: My Allocation
Assuming the customer has an active allocation, the link will land them on this page; If there is not an active allocation, then the customer will be notified.; Much like Merge Fields, Magic Links can be added by simply choosing the desired link from the Magic Link pull-down menu in the campaign builder.; Launch a test email to confirm you have not deleted the entire Magic Link.