Magic Links

With eCellar Campaign Manager, your customers can reach the point of action in one click using Magic Links!

Magic Links create a one-click environment that allows your customers automatically log in to their account from email campaigns that you create. The options include direct links to manage account details, join or edit a club subscription, make allocation or club ReMix purchases, or book a reservation, or land on a specifically designated page on your winery web site; all without having to recall a password or click through a number of screens.

A few important characteristics of Magic Links:

• Magic Links do NOT work in preview mode when testing your campaign - you need to launch an actual test email campaign to verify that your Magic Links are correctly configured for the desired use.
• Magic Links EXPIRE when either of these cases are reached first:
  • Clicked up to 10 times
  • 30 days from the campaign run date

How to create and use Magic Links

Location in ACP Menu: Content -> DW Magic Links

Setting up a new Magic Link:

To create a new Magic Link, click Add Magic Link in the upper right hand corner and complete the form. Please note that all fields are required unless otherwise noted.

• Name the link - This will be visible in your email, but can be edited once loaded in the email body.
• Choose the Target - This is where the customer will land on your web site after being automatically logged in.

Magic Link Targets - 

1. Abandoned Cart

   With the click of this link customers are presented a link to rehydrate the cart they abandoned, and presented for checkout.

   

   
   

2. Add to Cart

   When consumers click on this link they will be automatically logged into the website AND specific products and quantities will be added to their cart, showing them the View Cart with the entire cart's contents.

   To build the link: Chose Target: Add To Cart, name the link as desired, then add the product(s) and quantity > SAVE

   

   

   

   

   

   
   
   

3. Anywhere Link

   Existing customers will be taken to a very specific & custom location on your winery website: Featured product, Library Wines, wines only available to Wine Club members, etc..

   Note: The Link must be the relative path beginning with a forward slash:   /account/?view=allocation

   To build the link: From the page you wish to deposit the customer on your web site, copy a portion of the URL and paste it into the Data field of the Magic Link.

   If the link is entered incorrectly this window will appear. Click Continue. The link will auto-correct to the path beginning with a forward slash. If not, confirm the URL information has been copied accurately.

   

   

   

   
   

4. Book a Reservation

   Customers will be taken to the Booking Agent page on your web site, with their account information already associated.

   A specific Booking Agent must be designated. See this article regarding Booking Agents.

   The number of guests and date can also be designated. These will appear, but the customer will be able to make changes on the landing page.

   

   
   

5. Create a Remix Order

   Choose the Remix Event (optional). If one is chosen that will be the landing with no other remix order options.

   If no Remix Event is chosen AND the customer has one or more available, all active remixes will be visible, allowing customers to customize all active / current Remix events.

   

   
   
   

6. Declined Order

   Customer are taken to a special page within My Account where they can select the order and change or update the payment type for the selected order.

   

   
   
   

7. Edit a Club Subscription

   The customer will be shown the shipping address and the credit card information (last 4 digits) for update, and can add shipping addresses and/or credit card information.

   

   
   

8. Join a Club

   Account information will be visible for confirmation or edit or will be requested.

   It will list all available subscription types, but automatically select the tier that is specified in the magic link setup. 

   

   
   
   
   

9. My Account

   By far the most widely used and highly functional Magic Link.

   With the click of this link customers land on their main account page. If there is an active allocation or Club remix, those are

   

   
   
   

10. My Allocation

    Assuming the customer has an active allocation, the link will land them on this page allowing for them to place their order with just a couple of clicks.

    

    If there is not an active allocation, then the customer will be notified.

    

    
    
    

Magic Link - Use in Email Campaigns

Much like Merge Fields, Magic Links can be added by simply choosing the desired link from the Magic Link pull-down menu in either the Legacy or Advanced Editor campaign builder.

Applying Magic Links by Campaign Type

Magic Links visibility will vary in the Campaign Editor in the 3 different campaign types (as defined by the search type):

See this article regarding Email Campaign Types.

1. Customer Search (saved group) is needed for  
   1. Add to Cart
   2. Abandoned Cart
   3. Anywhere
   4. Book a Reservation
   5. Declined Orders 
   6. Join a Club
   7. My Account  
   8. My Allocation  

2. Membership Search (saved group) is needed for 
   1. Add to CartAbandoned Cart 
   2. Anywhere
   3. Book a Reservation
   4. Create a Remix Order 
   5. Declined Orders 
   6. My Account 
   7. My Allocation 
   8. Edit a Club Subscription   

OPTIONAL: Create the Membership group (email target) to be for a single specific club tier when using the Create a Remix and Edit Club Subscription magic links, AND refer to the tier in the body of the email. (ex. : Dear Member, It's time to take X action before we send out your "Tier 1" shipment.)

3. Reservation Search (saved group) is needed for 
   1. Add to Cart
   2. Anywhere
   3. Book a Reservation
   4. Declined Orders Abandoned Car
   5. Join a Club
   6. My Account  
   7. My Allocation