Campaign Metrics and Statistics

Campaign metrics provide quick and easy statistics for each campaign launch, including multiple and recurring sends of a single campaign. 

Some statistics can be readily viewed in the Campaign Dashboard, under each campaign. These are hyperlinked for quick access to detailed data.

Additional statistics can be accessed from the Campaign via the bar graph icon.

Results can also be identified using customer or customer search capabilities. 

Sent: This is the number of outbound emails sent in your campaign. 

Opens: The number of recipients that opened the campaign. Keep in mind some email services allow email to be viewed without technically opening and others actively prevent read receipts from being sent back.

Clicks: The number of clicks across all links, Magic or regular hyperlinks contained in your campaign.

Orders: The number of orders generated by link clicks from the campaign.

Detailed Metrics

These metrics can used to view the frequency the campaign was sent, the number of emails sent, customers with blank or invalid emails that were included in the target group, and opened emails.  

Additional purchase and click data is also included and interogated.

Helpful Campaign Hints

Open Emails: This is a measure of how many people in your Target Customer Group opened a particular email campaign.  The percentage is calculated by dividing the number of emails opened by the total of emails sent.

Managing Blank/Invalid emails:  A blank email means there is no email address in the Customer Card.  An Invalid email address could mean the address no longer exists or it was typed incorrectly. Blank emails can be found using customer search, or using the hyperlink from campaign statistics. 

Note regarding bounced email addresses:

Hard Bounce – A hard bounce is a permanently undeliverable email.  For example, an invalid or blank email address or one that not longer exists. 

Soft Bounce – An email address that is temporarily undeliverable, such as the recipient’s mailbox is full. 

See this article for details regarding campaign details in Customer Search.