Campaigns Terminology
The Campaign Manager is a robust email broadcasting tool, enabling you to create and send marketing emails to your consumers and track results all within the Admin Control Panel. In addition to single-send campaigns, you can also create automated, recurring emails to launch daily, weekly and monthly, based on reservation bookings, new signups, or birthdays. You can also build campaigns in advance with the delayed scheduling tools.
Permission Required: to Access all Campaign Manager tools and utilities, your user account must be enabled with the permission for Campaigns to access the sub-menu options. Contact your eCellar User Manager for assistance.
Campaign Terminology and Definitions
| Target Group | A saved result set from a Customers search, Memberships search or Reservations search | |
| Campaign | An email message sent to a group of customers (also called a blast, broadcast, or mass email) | |
| Campaign Type | Either Customer, Reservation or Membership. Based on the search type, and controls the available merge fields | |
| Begin Date | The date the email is first sent | |
| End Date | The date the email stops being sent (in recurring campaigns only) | |
| Schedule | The frequency the email campaign will send | |
| Launched | State of a Campaign (either launched, or not launched) | |
| Action Icons | Pencil: Edit Email Eye: Preview Email Bar Chart: View metrics of the Campaign Double Page: Copy Campaign into a new campaign template Trash Can: Delete Campaign |
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| Campaign Name | Internal name of a Campaign, this text will appear in the list of Campaigns | |
| From Name | The person or company name as the email campaign sender | |
| From Email | The email address of the person or company that sends the email (must be valid) | |
| Test Group | A target group for internal testing before launching to consumers | |
| Allow resend to same address | This setting allows the campaign to be sent to the same email address more than once | |
| Launch Date/Time | Date and time of the campaign launch (campaigns must be scheduled at least 20 minutes prior to launch time) | |
| Subject | Subject line of the email (visible to consumers) | |
| HTML Content | Legacy Editor | The body of the email: text, images, design elements |
| Plain Text | Legacy Editor | The body of the email as plain text |
| Wrapper | Legacy Editor | A customized header / footer image that appears around the body. Also can define the body style. |
| Preview | A preview of the email that is sent up to 15 email addresses | |
| Submit | Submit will save the content changes, and send a preview |