Campaigns Terminology
The Campaign Manager is a robust email broadcasting tool, enabling you to create and send marketing emails to your consumers and track results all within the Admin Control Panel. In addition to single-send campaigns; also create automated, recurring emails to launch daily, weekly and monthly, based on data triggers like reservation bookings and new signups and birthdays; and build campaigns in advance with the delayed scheduling tools.
Permission Required: to Access all Campaign Manager tools and utilities, your user account must be enabled with the permission for Campaigns to access the sub-menu options. Contact your eCellar User Manager for assistance.
Campaign Terminology and Definitions
| Target Group | A saved result set from a Customers search, Memberships search or Reservations search | |
| Campaign | An email message sent to a group of customers (also called a blast, broadcast, or mass email) | |
| Campaign Type | Either Customer, Reservation or Membership. Based on the search type, and controls the available merge fields | |
| Begin Date | The date the email is first sent | |
| End Date | The date the email stops being sent (in recurring campaigns only) | |
| Schedule | The frequency the email campaign will send | |
| Launched | State of a Campaign (either launched, or not launched.) | |
| Action Icons | Pencil: Edit Email Eyeball: Preview Email Bar Chart: View metrics of the Campaign Double Page: Copy Campaign into a new campaign template Trash Can: Delete Campaign |
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| Campaign Name | Internal name of a Campaign, this text will appear in the list of Campaigns | |
| From Name | The person or company name as the email campaign sender | |
| From Email | The email address of the person or company that sends the email (must be valid) | |
| Test Group | A static target group for internal testing before launching to consumers | |
| Allow resend to same address | This setting allows the campaign to be sent to the same email address more than once | |
| Launch Date/Time | Date and time of the campaign launch (campaigns must be scheduled at least 20 minutes prior to launch time) | |
| Subject | Subject line of the email (visible to consumers) | |
| HTML Content | The body of the email: text, images, design elements | |
| Plain Text | The body of the email as plain text | |
| Wrapper | A customized header / footer image that appears around the body. Also can define the body style. | |
| Preview | A preview of the email that is sent up to 15 email addresses | |
| Submit | Submit will save the content changes, and send a preview |