Klaviyo & Mail Chimp Integrations

The integration for Kalviyo and Mail Chimp utilize the eCELLAR REST API to pull your data from eCELLAR into your email service account. This is a one-way transfer of data.

The integration is provided and managed by a long-standing, trusted collaborator with eCELLAR.

The following fields are utilized to fully integrate eCellar with the email service and accurately track customer activity, campaign performance, and revenue.

• Customer information: Customer ID and contact details allow us to match subscribers with their eCELLAR accounts, personalize communications, prevent duplicates, and maintain accurate customer profiles.
• Email consent (by brand if Enterprise): Brand-specific consent is required to ensure customers receive only the communications they have authorized and that unsubscribe requests are honored across both systems.
• Customer Tags: Tags allow us to synchronize customer segments, subscription or club status, interests, and other targeting criteria used for campaigns and automations.
• Shipping and billing addresses: Address information supports geographic segmentation, localized campaigns, customer profile updates, and billing-address fallback when no shipping address is available.
• Orders: Order IDs, customer IDs, dates, totals, and billing status allow us to connect purchases to individual customers and accurately measure campaign-generated revenue.
• Campaign attribution ID: This connects each order to the campaign that generated it, making it possible to calculate campaign revenue, conversion rates, average order value, and return on marketing spend.
• Order line items: Product, SKU, quantity, and pricing details show exactly what each customer purchased and allow campaign performance to be measured by product, category, and quantity sold.
• Product information: Product names, SKUs, prices, and descriptions make it possible to build product-based segments, personalize recommendations, and report campaign sales at the product level.
• Brand information: Brand keys and names ensure consent, customers, products, and campaigns are associated with the correct winery or brand.

To Get Started

• Contact eCELLAR Support with any questions or if you would like to utilize this feature.