eCELLAR Tock Nightly Pull Integration

• The eCELLAR Tock integration is a one way pull from Tock, performed twice a day at 6am and 8pm (Central).
• An email is sent with each pull to the Reservation contact in the ACP Company Settings.
• It stores information from Tock in eCELLAR for the purposes of future customer segmentation and marketing.
• The intended design of this integration assumes that Tock serves as the primary system of record for reservations, with eCELLAR storing reservation data primarily for marketing and CRM purposes.
• Important: Data is never transmitted from eCELLAR into Tock.

Datapoints collected and stored in eCELLAR include (where present):

• Party Name
• Reservation Date & Time
• Reservation Type (experience)
• Reservation Status
• Party Size
• Reservation Notes 
• Reservation Location (must be mapped by the user)

• Customer information (limited to first and last name, email address, and email consent status as indicated in TOCK)

  Note: If Customer (email) does NOT exist in the winery's eCELLAR database, a new account will be created within eCELLAR with the following defaults taken from the Web settings in ACP Company > General Info Settings.

  • Customer Source
  • Customer Type
  • Allocation Tier (if applicable)

Please note that the following datapoints contained in Tock will not be collected and stored in eCELLAR:

• Orders and related payments
• Table assignments
• Customer credit card information
• Wine Club subscription information

Requirements to utilize the Tock integration:

1. Please Contact eCELLAR Support for instructions on set up and how to securely transmit.
2. Business Group ID and Business ID (For each brand if you are an Enterprise Client), and the TOCK API key.
3. Coordinate with Support on the initial pull.  This initial pull will import all guests/customers who do not currently exist in eCELLAR and populate the Tock Experiences List which will need to be mapped by the client.

NOTE: Since the pull could potentially import thousands of customers, any regularly scheduled email campaigns for New customers will include these newly imported customers.

Map the Tock Experiences: Instructions for Mapping the Tock Experiences can be found  here

Integration with eCellar must then be enabled by the eCellar Support Team. 

While most features and modules are included as part of the eCELLAR platform, the rate for the Tock integration is $150 for set up and $50 monthly thereafter.