Membership Campaigns

Campaigns are categorized by three different Campaign Types; Customers, Memberships and Reservations.  If your winery uses the eCellar Club Module, then you  have access to send email campaigns leveraging merge fields with several data-points of a club subscription. 

Create customized content with merge fields such as member's subscription details; including club tier, pickup or ship preferences, billing and shipping address and payment information. 

See the full list of available merge fields for Membership Campaigns here.

Create a Membership Campaign

When creating a new campaign, first select the Campaign Type > Memberships.  This will populate the available merge fields specifically for club subscriptions. Merge fields are available for the subject line and the body content of the campaign. 

Create a Target Recipient Group 

Membership campaigns can only be sent to Membership recipient groups. These are created by saving a Membership search.

1. Go to Search > Memberships. 
2. Select the desired criteria in the form. Note: The form defaults to active memberships only.

3. At the result list, use the Function Toolbar to select Save Search. 

   Now it will be available as a target group in your new Membership Campaign. 

Creative Search Tools for New Target Groups

In addition to selecting club tiers, here are other ideas for creating Membership Target groups:

• Use Ship/Pickup status and create a campaign for your pick up customers, especially if you need to communicate a specific will-call policy. 
• Add an Order search form to search for members with orders that are To Pick Up; add a billing status of Paid and a shipping status of To Pick Up.
• Add a Customers form to search for members [+] purchase history to customize a campaign based on specific products purchased or lifetime spending history.

Searches can be as detailed or simple as you like. If you nees assistance reach out to the Support Team.