eCELLAR Updates - Current

Thursday, January 8th 2026

We are excited to share that the highly anticipated Guest Checkout functionality will be deployed to eCELLAR this coming Monday evening and available for use starting Tuesday, January 13th.

This enhancement has been one of the most requested features, and we know many of you have been eagerly awaiting its release. Guest Checkout is designed to reduce friction at checkout while still ensuring you capture the customer information you need within eCELLAR. Guest Checkout can be enabled or disabled at any time within your ACP settings and will be turned OFF by default, giving you full control over when and how it is used.

What is Guest Checkout

Guest Checkout allows new customers to complete an online purchase without needing to create a password. The checkout experience is faster and more seamless for the customer, while a customer record is still created in eCELLAR behind the scenes so the winery continues to capture valuable customer data.

How it works

When Guest Checkout is enabled, customers will see the option to check out as a guest at the start of checkout.

If they choose Guest Checkout:

• They will be prompted for basic information including first name, last name, and email address (your designer can adjust any of the wording to align with your brand)
• A customer account is automatically created in eCELLAR using a system generated password
• Customer tags are available within the new Guest Checkout experience 
• Captcha can be enabled to help protect against spam and fraud
• If the email address already exists, the customer will be prompted to log in or reset their password
• At the end of checkout, the guest will have the option to set a password if they choose

Important setting reminder

Guest Checkout is controlled by a new setting in ACP and is defaulted to OFF. This setting can be found under the Web Store Settings within Company Info. The setting is called "Allow Guest Checkout".

You must enable this setting in order for Guest Checkout to be available on your website. If you prefer to require customers to log in, you can simply leave this setting turned off.

New admin notification

A new instant notification email will be sent to your "primary contact" address (found in Primary Contact, Company Info settings) whenever a customer account is created using the Guest Checkout workflow. This new email notification will appear within Notification Templates just after the existing "Admin Account Created" template in your notification sequence. You're welcome to customize the messaging so it aligns with your brand voice.

If you have any questions or would like help reviewing your web store settings, please reach out to Support or review our Guest Checkout help doc. We are always happy to help!