eCELLAR Updates - Current

Thursday, February 5th, 2026

User Group Feb. 4th | Resources

Thank you again to everyone who joined us for yesterday’s eCELLAR User Group, whether in person or via Zoom. We truly appreciate you taking the time to be part of the conversation.

We know the session went longer than originally planned (thank you for sticking with us!), but there was a lot of valuable information to cover, and it was important to us that everyone had visibility into what’s been delivered, what’s ahead, and how we’re continuing to support you.

Before jumping into the resources, we also want to extend a very special thank you to Ali and the entire V. Sattui team for generously hosting our User Group in person at their beautiful winery. The space was incredible, and if you haven’t had a chance to check out their newly renovated Mercato del Gusto, you absolutely should! Consider this my official declaration that it’s now my go-to cheese spot!

Below are the resources from the meeting for your reference:

• 2025 Enhancements in Review (PDF)
• User Group Presentation Deck

• User Group Zoom Recording 

  Passcode: +1rmyECm

  (Fair warning... it’s a long one!)

eCELLAR Workshop | Feb. 12th 9-10 AM PT

We hope you can join us for our first eCELLAR Workshop on Thursday, February 12th, focused on Pickup to Ship, the new functionality deployed this week. This session will walk through the workflow in detail, share best practices, and help your team with any questions.

Register for the Workshop:  https://us06web.zoom.us/webinar/register/WN_OSCNNau0SCSOj6J93gCtAA

The Pulse | Save the Date | Feb. 24th 9-10 AM PT

Please save the date for the first The Pulse webinar of 2026, welcoming Rob McMillan back to the series on February 24 from 9–10 AM PT. After a well-received session last year, Rob will return to share key takeaways from the new SVB State of the U.S. Wine Industry Report and his perspective on where the industry is headed over the next several years. We’ll be sending out the registration link by the end of this week.

Thursday, January 29th 2026

New Functionality: Pickup to Ship

We’re excited to introduce Pickup to Ship, a new enhancement designed to help wineries seamlessly convert paid pickup orders into shipped orders without compromising accounting integrity, inventory accuracy, or compliance workflows.

Deployment Timing

Pickup to Ship will most likely be deployed Monday evening, February 2, and will be available for use starting Tuesday, February 3.

What Pickup to Ship Allows You to Do

With the appropriate permissions enabled, authorized users can:

• Convert eligible pickup orders directly from Order Search Results
• Select or create shipping addresses
• Apply or calculate shipping charges
• Set hold ship dates
• Collect payment for shipping costs

Built in guardrails ensure that products, discounts, and sales tax remain unchanged, while inventory movements are handled accurately based on your winery’s configuration. Pickup to Ship significantly reduces manual work for tasting room, fulfillment, and customer service teams. It allows wineries to respond quickly to customer requests while maintaining accurate inventory, clean accounting, and compliance friendly workflows.

Introducing the eCELLAR Workshop Series

We’re excited to introduce a new training initiative designed to help you get even more value out of eCELLAR: the eCELLAR Workshop Series.

The eCELLAR Workshops are monthly, focused training sessions created to walk through both new and existing functionality in a practical, approachable way. Each workshop is designed to help your team better understand how to use the system day to day, ask questions, and apply best practices with confidence.

These sessions will be:

• Tactical and topic focused
• Led by the eCELLAR team
• Recorded for on demand access
• Built around winery workflows

The goal of the Workshop Series is simple: improve functionality awareness, reduce friction, and ensure you’re using eCELLAR in a way that supports your hospitality, sales, marketing, and operational goals.

Our first eCELLAR Workshop will take place on Thursday, February 12 at 9:00 AM PT and will focus on our new Pickup to Ship functionality. This session will include a full walkthrough of the workflow, best practices, and common use cases. Registration details will be shared shortly.

Monday, January 19th 2026

User Group Session on 2/4/2026 at V. Suttui Winery

Mark your calendars for the first eCELLAR User Group session of 2026, taking place Wednesday, February 4 from 9 to 10 AM, IN PERSON at V. Sattui Winery! We’ll enjoy mimosas and small bites while we connect, review 2025 accomplishments, and discuss what’s ahead.

For those who don't live nearby or are unable to attend in person, a Zoom link will be provided the morning of the meeting so you can join us virtually.

Thursday, January 8th 2026   

New Functionality: Guest Checkout

We are excited to share that the highly anticipated Guest Checkout functionality will be deployed to eCELLAR this coming Monday evening and available for use starting Tuesday, January 13th.

This enhancement has been one of the most requested features, and we know many of you have been eagerly awaiting its release. Guest Checkout is designed to reduce friction at checkout while still ensuring you capture the customer information you need within eCELLAR. Guest Checkout can be enabled or disabled at any time within your ACP settings and will be turned OFF by default, giving you full control over when and how it is used.

What is Guest Checkout

Guest Checkout allows new customers to complete an online purchase without needing to create a password. The checkout experience is faster and more seamless for the customer, while a customer record is still created in eCELLAR behind the scenes so the winery continues to capture valuable customer data.

How it works

When Guest Checkout is enabled, customers will see the option to check out as a guest at the start of checkout.

If they choose Guest Checkout:

• They will be prompted for basic information including first name, last name, and email address (your designer can adjust any of the wording to align with your brand)
• A customer account is automatically created in eCELLAR using a system generated password
• Customer tags are available within the new Guest Checkout experience 
• Captcha can be enabled to help protect against spam and fraud
• If the email address already exists, the customer will be prompted to log in or reset their password
• At the end of checkout, the guest will have the option to set a password if they choose

Important setting reminder

Guest Checkout is controlled by a new setting in ACP and is defaulted to OFF. This setting can be found under the Web Store Settings within Company Info. The setting is called "Allow Guest Checkout".

You must enable this setting in order for Guest Checkout to be available on your website. If you prefer to require customers to log in, you can simply leave this setting turned off.

New admin notification

A new instant notification email will be sent to your "primary contact" address (found in Primary Contact, Company Info settings) whenever a customer account is created using the Guest Checkout workflow. This new email notification will appear within Notification Templates just after the existing "Admin Account Created" template in your notification sequence. You're welcome to customize the messaging so it aligns with your brand voice.

If you have any questions or would like help reviewing your web store settings, please reach out to Support or review our Guest Checkout help doc. We are always happy to help!